The awards are open to organizations of all sizes and across all sectors that use Feefo, an independent customer feedback platform, to gather customer reviews and ratings. To be eligible for the Feefo Gold Trusted Merchant Award, a business must have received a high volume of positive customer feedback, as well as an average rating of 4.5 stars or higher over the past 12 months.
The selection process is based on a thorough analysis of the entrants' customer feedback data and ratings. The Feefo Gold Trusted Merchant Award aims to promote excellence in customer service and customer satisfaction, encourage businesses to strive for high-quality customer experiences, and provide recognition and visibility for businesses that are delivering outstanding customer service.